Google Says Bye Bye to QR CODES Support

by Outerwoven Team on March 31, 2011

In what I consider a surprising move, Google says them and QR codes are getting a divorce.

The announcement was in conjunction with the fact that QR codes went missing from their Google Places page.  Was it a bug? Apparently not.

Google mentioned in a statement yesterday the following words.

“Users will no longer find unique QR codes in their Places accounts. We’re exploring new ways to enable customers to quickly and easily find information about local businesses from their mobile phones.

We believe strongly that shift is going to the NFC technology. But it seems odd that they would kill support for QR codes. Many people believed that QR codes would be the wave of the future. It would be an easy tool for people to get more information at their finger tips.

Personally, I love the move. I thought QR codes, while smart in theory, would be too difficult to make widespread. I can’t see my grandmother knowing that she has to download an app to scan a QR code. I’m not sure she could spell QR, but I digress. (Love you grammy).

What is NFC you ask? NFC, which stands for “near field communication,” is a wireless technology that enables a user to exchange data over short distances. Google has been testing this technology in Portland, Oregon. If you had a NFC enabled phone, which you will see in droves soon, you could wave it around that NFC decal and go to that restaurant’s Google Place page.

It’s hard for me to really comment on the effectiveness of this strategy because I don’t have an NFC enabled phone. But, in theory, it looks like a good move. But it’s a move that will not be without competitors. Paypal is dabbling in the space. Apple and RIM both have filed NFC related patents and there are other companies that will be in the space as well.

And then, of course, you have to wonder how many people will want Google knowing their purchasing habits along with travel, food, bank accounts and financial info.

Tread carefully Google.

(info via readwriteweb)

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